Press Release

 

Artist: Life Coach

Title: A Love Letter To Your Yearning Heart

Release Date: 30/5/25

Label: Self Release

Genre: Alternative/Bubblegrunge/Indietronica

 

 

 

Following on from debut album Scottish Cringe, Life Coach return with their second offering, A Love Letter To Your Yearning Heart. Formerly a solo project by Romanno Bridge based poet Jamie Cameron A Love Letter...sees Life Coach expand to a four-piece with Claire Halavage, Andrew Shepherd and Euan McPherson joining the ranks on additional vocals/accordion, bass and drums respectively. The album ebbs and flows between genres - a testament to the eclectic list of artists that influenced the record with bubblegrunge acts like All Dogs, Great Grandpa and Wet Leg providing inspiration along with Chumbawamba (yes, those guys), Illuminati Hotties, Meursault and most of the 'Now That's What I call Music' compilations '95 to '02. Central to all things Life Coach is the lyrics and the name itself is a thinly veiled swipe at self help culture and a society obsessed with efficiency, productivity and the aspiration of unachievable neoliberal ideals. These themes punctuate the album along with a healthy dose of sarcasm, self depreciating humour and a recognition that Cameron, like everyone else, is a hypocrite in a world he doesn't understand.

 

Words on Scottish Cringe

 

“So addictive and absolutely incredible” - Anna Welander, BBC Radio Scotland

 

“F*****g fantastic” - Tom Robinson, BBC Radio 6

 

"The vocals exude a compelling stream-of-conscious, spoken-word feeling amidst dreamy backing vocal

effects, playing with intriguing charm." - Obscure Sound

 

“I’m often reminding myself that on the grand scale of the universe, we are but specks of dust, and

sometimes too full of our own self-importance. Maybe I’m reading too deeply into it, but hey ho. A

thought-provoking track is meant to do exactly that.” - Louise Toal, Fresh on the Net